Influencer marketing is a hot topic in today’s excessively social media-driven world. It is a vital part of every brand’s marketing strategy due to the rise of social media in the current timeline.
The same is true for the iGaming industry, which is experiencing exponential growth.
And, as it does, it’s essential that iGaming brands incorporate influencer marketing in their marketing strategy – especially when it comes to attracting the millennial and Gen-Z demographic’s lucrative potential.
The days of celebrities on the silver screen telling people what and why they bought something are over.
You don’t necessarily need brand ambassadors like the Kim Kardashians and Michael Jordans of this world because it doesn’t come off to the audience like conventional advertising would.
Influencer marketing’s peer-to-peer nature has proven effective in building brand affinity and user affiliation with the customer.
Moreover, iGaming operators have a fantastic opportunity to leverage influencer marketing’s immense power when targeting the massive, diverse, and lucrative millennial market.
That’s because the mushrooming use of social media across all demographics – especially that of the millennials – guarantees brands an audience of every persuasion and every interest.
That said, how does influencer marketing work in the context of iGaming? How can iGaming brands harness the immense power of influencer marketing?
How can iGaming brands improve the customer experience by applying the principles of influencer marketing?
Our latest blog post “Harnessing the Power of Influencer Marketing: iGaming Industry Edition” will show you exactly how and why: https://www.translationroyale.com/the-power-of-influencer-marketing-in-the-igaming-industry
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Translation Royale is your one-stop-shop for iGaming translations. We take pride in providing high-quality online casino content writing, sports betting localization, and proofreading services not only to the iGaming industry but also to clients across a diverse range of industries.
At Translation Royale we’re passionate about what we do. Whether you’re a small or big player, an iGaming operator or an affiliate, we’ve got your content needs covered.
Whenever you entrust us with your content, you can expect the utmost attention to detail, professionalism, and on-time delivery every time.
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